The Comoran Strike Books and TV Series
The Cormoran Strike novels by Robert Galbraith are classic crime whodunits with a modern twist that follow Cormoran Strike as he solves brutal crimes alongside business partner Robin Ellacott. Our brief was to rebuild the website making it more accessible and bringing it’s visitors closer to the stories and characters by providing exclusive content, news and interactive games.
The primary design objectives for robert-galbraith.com, centered on creating an engaging, user-centric platform to promote the Cormoran Strike series. The site offers intuitive navigation and accessibility across devices, adhering to standards like WCAG to ensure inclusivity. A key goal was to reflect the gritty, detective-themed aesthetic of the books through consistent branding, utilising visuals, typography, and colour schemes that evoke a noir atmosphere. Content promotion was also critical, with dedicated sections for book summaries and media such as trailers or excerpts to drive fan engagement. Incorporating features like newsletter signups, social media integration, news, features and games aim to foster a sense of community among readers. Additionally, optimising the site for SEO ensures discoverability, attracting organic traffic from fans searching for more information about Robert Galbraith or the Strike series.
The redesigning robert-galbraith.com presented several challenges to strike a balance between an immersive, mystery-inspired aesthetic and functional elements like fast load times and intuitive navigation, as overly elaborate designs may frustrate regular users. Maintaining fresh content, such as news or book release updates, required a robust content management system and consistent upkeep and catering to a global audience, including fans of J.K. Rowling’s broader work, necessitated culturally sensitive design. Security was also a significant concern for the high-profile author’s site, requiring robust measures like SSL encryption without sacrificing user experience. Finally, meeting fan expectations for interactive features and exclusive content.
The simplified navigation enhanced user engagement manifested in longer session durations and increased pages viewed per visit while optimised SEO and clear calls-to-action drive higher fan engagement for book titles. The cohesive design that aligns with the Strike series’ tone strengthen brand loyalty, evidenced by increased newsletter subscriptions and social media follows. The site’s global reach expanded, with analytics reflecting traffic from diverse regions. Positive user feedback, gathered through comments or social media mentions on the site’s usability and aesthetic alignment with the author’s brand.
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