Personalised business advice

Wise & Co brand and website


Wise & Co has been nurturing and protecting businesses since 1972, providing owner-managers with sound and practical advice and business guidance. They wanted to update their brand to reflect their core proposition ‘Straight business advice – personalised by experts’. After a brand workshop we helped identify their key brand values, client profiles and core proposition which led to the new visual identity. At the same time we developed and tested the structure of their website with an interactive prototype before designing and developing the new responsive site.