Handcrafting a traditional malt whisky brand

Introducing an age-old handcrafted single malt whisky to a global new-age audience.

Project Details
Business Objective

The Balvenie is a single malt whisky made the traditional way, with all the rare processes still being done at the distillery. Our task was to bring traditional whisky enthusiasts and emerging audiences closer to the distillery, the product and the people who make the whisky.

What we did

The work encompassed a rebrand, a new global website and CRM campaigns for the members' area ‘Warehouse 24’. The new look and feel was designed to modernise the brand and appeal to the new global and female audiences, whilst the CRM communications turned enthusiast into advocates with exclusive offers, news and events.

Warehouse 24 activation

Henry Wood House
2 Riding House Street
London W1W 7FA

+44 (0)20 7711 018 274